Section 10
Prohibition On Misleading Advertisement
(1) No person or enterprise that produces or distributes any goods or services shall do, or cause to be done, any misleading advertisement with intent to control or limit competition.
Explanation: For the purposes of this Section, where any person or enterprise does any of the following acts, such person or enterprise shall be deemed to be
engaged in a misleading advertisement:
(a) doing an advertisement supplying misleading or false statements deviating from the actual quality, quantity or price of any goods or
services;
(b) promoting market by doing misleading or false advertisement about the warranty, benefits, characteristics or durability of any goods or services;
(c) doing a misleading or false advertisement in such a manner as to prejudice the market of any goods or services produced or distributed by
any person or enterprise or against such goods or services;
(d) selling, distributing any goods or services at a price higher than the price set forth in the advertisement.
Explanation: For the purposes of this Section, where any person or enterprise does any of the following acts, such person or enterprise shall be deemed to be
engaged in a misleading advertisement:
(a) doing an advertisement supplying misleading or false statements deviating from the actual quality, quantity or price of any goods or
services;
(b) promoting market by doing misleading or false advertisement about the warranty, benefits, characteristics or durability of any goods or services;
(c) doing a misleading or false advertisement in such a manner as to prejudice the market of any goods or services produced or distributed by
any person or enterprise or against such goods or services;
(d) selling, distributing any goods or services at a price higher than the price set forth in the advertisement.